When was the last time you reviewed who you work with?

  • What services do they use? (and who provides those services?)
  • Where do they shop?
  • What do they buy — where from?
  • What are the marks or tools of their trade?
  • Where do they learn more of their craft?
  • Where do they get educated about things in their business?
  • What information do they most look up or look for?
  • What associations / memberships do they do?
  • What kinds of holidays do they go on?
  • networking groups
  • facebook groups
  • advertising in publications they read etc.
  • A clear & thorough description of your avatar
  • A defined product funnel & user journey
  • A crystal clear understanding of what problems you solve & where your knowledge/skills limits are
  1. There will be people who are too early on in their journey to work with you — for example in Kelly’s speaker agency, they don’t represent people who aren’t trained in speaking, haven’t spoken on stage in a professional setting and received great client feedback.
  2. There will be people who are at the perfect time to work with you — as they have the exact problem that you solve and are hungry to know how and love to do.
  3. There are people who have overcome the challenges that you educate them on and they actually represent who your ideal clients become once they’ve worked with you.
  • Ensuring that these people align with your values, brand and ethics — it has to be a match or you might not get the avatar you want
  • Being aware of the offers / commission you are offering and how it effects your profit / budgets; and then presenting those offers in a way that makes sense to your clients — either for you offering others’ services, or that you can give to your partners to offer yours!
  • Setting targets for how many prospects you intend to get from referral partners and organising regular connection calls so you stay in alignment and do joint promotions
  • Creating the systems & processes you need set up to refer prospects and pay out commissions.

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We support speakers, authors & coaches to monetise their message, market their purpose and create & manage their portfolio business, ON THEIR TERMS™.

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Speaker INsight

Speaker INsight

We support speakers, authors & coaches to monetise their message, market their purpose and create & manage their portfolio business, ON THEIR TERMS™.

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